How to Target Talent Efficiently with Customized Email

How to Target Talent Efficiently with Customized EmailHow to Target Talent Efficiently with Customized EmailHow to Target Talent Efficiently with Customized EmailByJohn Rossheim Whether or not high-demand professionals are actively job searching, theyre reachable in many ways, including emaillelele if you can cut through inbox clutter.Companies that create a custom recruiting campaign with a sequence of targeted emails are gaining an edge in the ever escalating competition to recruit top talent. Heres how to target talent as part of your staffing outreachAs talent gets tighter, technology matters more. The more robust economy of the mid-2010s has added a degree of difficulty to the numbers game that recruiters must play.Were now in a market where it feels like there are lots fewer qualified candidates than open positions, says Andy Fercu, Product Manager, Talent CRM. Part of the solution is technology that eases the matching process for both talent and recruiters.For recruiting effi ciency, targeted email campaigns. Email remains a powerful tool for push communications to qualified candidates, most of whom already have good jobs. Email recruitment campaigns are the fastest way to get the katechese from one to many, says Darren McDougal, managing director at Next Level Marketing Communications, which specializes in the recruitment industry.We see multiple purposes for our email campaigns, including recruitment branding, attracting candidates and helping employers win over the best and brightest.Tools should analyze both qualifications and candidate interest. To reach likely candidates efficiently, email recruiting solutions must integrate capabilities.There are tools that help recruiters find people who are qualified, and there are tools to gather those who are interested, but not much to accomplish both, which is what Talent CRM aims to do, says Fercu.The craft of the click-worthy pitch. The wording of a recruiting message matters as much as the technology that conveys it.With a tool to report click rates, you can find out how a particular message is resonating with candidates, says Fercu. The industry average is a 2 or 3 percent click rate, but recruiters with the best subject lines and messages reach 25 percent. Knowing how to write a successful email campaignmake a huge difference.Customized follow-up keeps candidates on the hook. As inbox clutter only worsens, well-timed, helpful follow-up emails become even more important.You can create a campaign in five minutes and the system goes out and does the rest, says Fercu. It messages people and can add more people to the distribution list each day. Then you can indicate your preferences for follow-ups cued to whether a person has shown interest or not. Once youve created the campaign, a candidate can reply to the message, or call, or click a link to apply for the job.Sustained, intelligent candidate contact. With drip marketing, its important to use advanced techniques such as logic, bran ching and business intelligence to maximize the effectiveness of a campaign, according to McDougal.We look at how many people open the message and who actually applies for the job. We do heat mapping for where in the country the message is the most effective, and we do lead scoring.Email data enables recruiters to prioritize. A sophisticated email campaign also helps recruiters organize their workflow more efficiently. We track page clicks per user, so recruiters can prioritize the people who have looked at the most pages on a career site, says McDougal.Having prioritized and automated upstream prospecting, recruiters find more time for one-to-one time with hot candidates, whether its by engaging them in phone interviewsor face to face interviews.Email campaigns can keep drive lots of traffic with little effort. One-to-many communications are also an effective means of keeping the talent pipeline well-populated.Its a great idea to use a campaign as a gateway for candidates to go ove r to the application tracking system and learn more, says Paul MacGillivray, a client trainer at Monster.Custom email campaigns are good for driving candidates to a companys career site and for building your pipeline, say by driving talent to your companys talent communities.Yes, email still matters. In this age of 24/7 texting and social media, some recruiters might wonder whether email still has the power to capture candidates, especially Millennials. Fear not an email can still carry weight if it is well-aimed, well-timed and well-crafted.Email is at least as important as it was five years ago, says McDougal.Email is still important professionally, even to the youngest workers, says Fercu. Our own interns told us that its creepy to receive a text from an unknown recruiter.Proactively connect with top talent via direct messaging withTalent CRM

Mindset of a champion How LeBron James Stephen Curry prepare to win

Mindset of a champion How LeBron James Stephen Curry prepare to winMindset of a champion How LeBron James Stephen Curry prepare to winAs the Cleveland Cavaliers take on the Golden State Warriorstonight during the NBA Finals, we got to thinking about what makes champions different.Sure, we know about the superstitions we all have them. Do you count your lucky stars thenight before a final presentation at work? Wear your favorite underwear? Or eat your favorite breakfast the morning of in an effort to send good energy your way?Star athletes are just like us, but a little less superstitious. They relyon certain rituals to psych themselves out before competing. Here are some of the practices theyengage in to perform their best.LeBron James eats well and exercisesIf you dont have your health, you cant perform at peak level. Many of us forget that during our sad desk lunches, but nutrition is key to us as well as champions who are paid to win games with their athletic prowess. The Clevel and Cavaliers player told Business Insider what he eats before heading onto the court in a 2016 vorstellungsgesprch.Before competition for me would be like a chicken breast and maybe a little pasta. The carbs help because youre going out and playing a lot of minutes. But a salad and some veggies will have me perfectly fine. And before the game I might have a protein shake and some fruit, and Ill be ready to go, James told the publication.He also said that he works out five times each week - exercising at home at times- or takes classes like VersaClimber, spinning and pilates. During the season, he usually exercises every day of the week because the weekend is also a time for games.Stephen Curry bonds with his familyJames and Curry will face off tonight, so watch for his pregame ritual of connecting with his wife and his young daughter Riley, who is his lucky charm. This connects him to something deeper than the game and grounds him, he has said.Golden States Curry and his wife Ayesh a did a video interview with Parents magazine where they talked about the role of their matching tattoosduring their pregame ritual.I have to show it. This signifies that the past is behind us and the future is in front of us, so we stay in the middle, in the moment. I smack my tattoo and she does the same, he said.Its a reminder for him to have fun. I never want him to forget that, she added.Its also worth noting thatCurry has two young daughters- Riley, his firstborn, has become famousfor her press conference appearances. One Twitter user recently posted a GIF of her with the player at a past press one.https//twitter.com/WhitehouseShel/status/865263512179933185Thats a technique anyone can borrow when youre feeling like work is dominating your life, or youre under stress, connect with a friend or family member.Dwayne Wade listens to his favorite musicA few days ago, Twitter user seemed to mock the Chicago Bulls players outfit on the social media platform, and Wade fired off a resp onse yesterday showing that he has relied on country music before to get in the right state of mind before a game.Even if youre not Dwayne Wade, it helps to listen to music to psych yourself up. Here are our 5 tips to creating the perfect playlist for work.Michael Jordan listens to his breath to calm downABC News reported that for good luck, basketball legend Michael Jordan wore shorts from his college basketball career at the University of North Carolina under his Chicago Bulls uniform. This superstition also came up in a study by the University of Cologne, as mentioned in the article.But Jordan was also known for how much he vigorouslypracticed.ABC News reported in 2016 that Jordan- in addition to Shaquille O Neal and Kobe Bryant- had all worked with meditation teacher George Mumford, who the publication interviewed during a livestream podcast show called 10% Happier.He has taught the Chicago Bulls and was working with the New York verbeugung at the time of the articles publicatio n.He has instructed players about his one breath, one mind technique, to make thembreathe in unison.You start talking to them about how the mind-body interacts, you start talking to them about how you can slow time down when you create space between stimulus and response then three seconds is an eternity, Mumford said.Tom Brady repeatedly faces tough situations on purposeThe New England Patriots player is known for having a very healthy dietto keep him in shape for football games.But it looks like he also expects a lot from his teammates, and trains them hard.Kevin Clark spoke to fellow Patriots player Brandon LaFell for a 2016 article for The Wall Street Journal. He described Tom Bradys way of succeeding by having his team test out the hardest moments hes likely to face.LaFell said that before 1 p.m. games on Sunday, Brady holds his throwing sessions with receivers at the exact spot on the field where the sun will be in the receivers eyes when they look back for the ball- and inten tionally throws it to a spot that forces them to look into the sun so their eyes are used to locating the ball in such situations come game time, Clark wrote.Roger Federer listens to his bodyPierre Paganini, Roger Federers trainer, told ESPN in 2015 about how good the athlete was at paying attention to how he feels physically.Roger is very strong at listening to his body and then telling his coaches and those around him, including me, how he feelsIve never known another player who has been so able to tell you exactly how he feels. And thats very important for being able to anticipate any possible injuries. That helps me so much that Roger gives me that information and that we can anticipate a lot. Theres a lot of talking, and saying the right things at the right moments, and Roger is unbelievable at that.In December 2016, Federer tweeted a Periscope video of one of his practice sessions.This can work for anyone even if youre not a sports star, listen to your body. It will tell you w here youre keeping tension, what your true mood is, and how you can calm down. Meditation, by focusing your attention on your breath, is a strong start. Once you know what your body is telling you, you can face problems head-on.Developing meaningfulhabits that help get you ready for a big day at work could a key to success in the office.

Working at an Agency in the Creative Industry

Working at an Agency in the Creative IndustryWorking at an Agency in the Creative IndustryAre you a creative professional whos wondered what its like working at an agency? Working at a marketing, advertising or digital agency can be quite different from working in-house. Is the agency life right for you? Read on for advice that may help guide your decision.What kinds of personality types excel at agencies?Agencies exist to serve clients, and the pace is often fast. A clients needs can change suddenly, and new, urgent projects can arrive unexpectedly. So working at an agency requires grace under pressure and an ability to shift gears and get up to speed quickly. Bottom line If you can confidently tackle any challenge thrown your way, youll be a valuable player in an agency environment.Whats the agencys corporate culture like?Agency company culture varies. In a nutshell, its how the agency chooses to translate its mission into day-to-day work life. Some agencies operate like startups, with flexible work hours, open workspaces, beer on Fridays and kickball teams. Some agencies focus on work-life balance and keeping their employees engaged with their families and communities.SUBSCRIBE TO THE BLOGHow do you find the right agency for you?With so many variations, how can you discover which corporate culture is right for you? Search Google, Twitter, Instagram and Glassdoor to learn what people are saying about an agency and to see pictures of the workplace. During interviews with an agency, ask about daily life there. Many agencies use group interviews as a method of introducing the candidate and the team to each other and seeing how well they fit.To some extent, adapting to an agency is like fitting in at any other creative job Take your cues from your coworkers when it comes to dress code and cubicle or office decorations. Same goes for local customs regarding kitchen cleanup (is it a wash-your-own-mug situation, or is there a cleaning person?) and language (is swear ing like a sailor the norm, or do your coworkers keep things PG?).If you take the time to evaluate how you like to work and what your goals are, youll have much improved chances of finding an agency thats right for you. If youre considering working at an agency in the creative industry, be sure to check out the Salary Guide from The Creative Group to find out what your earning potential is.